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Every US SaaS founder is asking the same question right now: “Should I hire a full demand gen + SDR team… or outsource it?” Here’s the reality of 2025: Hiring internally is expensive, slow, risky,  and often unpredictable. Let’s break it down. Hiring Internally (The Real Cost) 1 Demand Gen Manager – $120K1 SDR Manager – $90K2 SDRs – $150KTools – $12KTraining – $5KOnboarding time – 2–4 monthsOutput – “we’re still building the process…” Total: ~$375,000 per year And you still  

Are you a sponsor at “this” upcoming event ? If yes — here’s the truth: 📌 Just showing up with a booth won’t generate meetings. 📌 Relying on walk-ins won’t get you pipeline. 📌 And without a follow-up plan, 70% of your leads will die in 48 hours. Here’s what you should  be doing BEFORE the event: 1. Pre-event outbound Target exhibitors, speakers, sponsors, and attendees.Book meetings before  you reach the venue. 2. Short booth pitch Not long demos.Just a simple hook + mic

If you're a SaaS founder or GTM leader planning to outsource Lead Generation in 2025–26 , here’s something that will save you weeks: A simple RFP template to evaluate outbound & SDR service providers — without confusion. Most companies don’t know what  to ask vendors.So they end up comparing price instead of performance. Here’s a clean RFP framework you can copy/paste: 1. Company Background Share: ICP Primary regions Sales cycle Current SDR setup Inbound vs outbound split Th

Everyone’s talking about AI in sales today…but no one’s talking about what’s coming in 2026 . Here’s our take — and it’s already happening faster than most people expect. 1. AI Will Write 90% of First-Touch Messages Not just cold emails — complete outbound sequences  tuned to buyer persona, intent signals, and recent activity.The SDR’s job will shift from writing → to choosing, editing, and executing. 2. Real-Time Buyer Intelligence Will Become Normal Your CRM will automatica

Most companies spend lakhs on a conference booth…and walk away with a bowl of business cards that no one follows up on. The problem isn’t the event.It ’s the lack of a meeting strategy  around the event. Here’s what actually works in 2025: ✨ 1. Pre-Event Outbound (2–3 weeks before) Target speakers, sponsors, exhibitors, and ICP attendees.Send short, personalized outreach.Goal: Book meetings BEFORE the event even starts. ✨ 2. Smart Booth Engagement Don’t wait for people to wal

What’s not working anymore? ❌ Long email sequences ❌ Generic templates ❌ Zero personalization ❌ SDRs blasting 200 emails/day ❌ One-size-fits-all ICP lists What is  working right now: ✔ AI-based targeting (firmographics + tech stack + buying signals) ✔ Short, crisp emails written for mobile ✔ Smart sequencing with Email + LinkedIn + Calls ✔ Responding within 10 minutes to any reply ✔ Dynamic messaging based on triggers (funding, hiring, tech adoption) At PipelineEdge, we’ve bu

There’s a misconception: “AI will replace SDRs.” Wrong. Here’s the truth we’ve learned at PipelineEdge: ➡ AI supports outbound, but human judgement drives real results. ➡ Machines scale personalization, SDRs build relationships. ➡ AI can spot urgency signals (new funding, M&A, new product release). SDRs make the call, ask the right questions, book the meeting. What we’ve found works best: Target companies with recent trigger events (eg funding, new hire) + run an AI-backed pe

Outbound done the old way (spray & pray) doesn’t work anymore. The inbox is overloaded. Decision-makers ignore generic messages.The new game? AI-powered outbound. At PipelineEdge we combine: ✔ Intelligent targeting — segmenting buyers by firmographics + technographics + intent data ✔ AI-driven personalization — message sequences tailored by buyer profile, trigger signals and behavior ✔ Multi-channel outreach — email + LinkedIn + calls, all working in sync ✔ SDR expertise — hu