Turn Your Conference Booth Into a Meeting Machine

Most companies spend lakhs on a conference booth…and walk away with a bowl of business cards that no one follows up on.

The problem isn’t the event.It’s the lack of a meeting strategy around the event.

Here’s what actually works in 2025:

✨ 1. Pre-Event Outbound (2–3 weeks before)Target speakers, sponsors, exhibitors, and ICP attendees.Send short, personalized outreach.Goal: Book meetings BEFORE the event even starts.

✨ 2. Smart Booth EngagementDon’t wait for people to walk in.Identify who you want to meet and pull them to your booth with micro-CTAs.Short demos > Long conversations.

✨ 3. Immediate Follow-Ups (Within 24–48 hours)Event leads get cold fast.You need a clean, qualified, structured follow-up sequence:Email → LinkedIn → Call → Meeting booked.

✨ 4. Qualification MattersNot every badge scan is a lead.We clean, qualify, and convert only high-intent prospects into SQLs.

Companies don’t need more conferences.They need more meetings from the conferences they already attend.

If you want help generating booth meetings or converting your event leads into SQLs, reach out:📩 shieny@pipelineedge.in